La senza girl games

In September , the company announced that the projections used in its listing prospectus "should be disregarded. As a result, the U. Another venture that did not succeed for Suzy Shier was an attempt to open stores to serve women five-feet, four-inches and under in height. In general, it was the La Senza brand that was generating growth for the company. A new concept, La Senza Girl, aimed at 7- to year-old girls, was quick to succeed and establish itself.

The parent company, as a result, began to convert a significant number of L. In July , Suzy Shier Limited became La Senza Corporation, a name which management believed was more in keeping with the direction the company was taking. Not only was the Suzy Shier chain not doing as well as it had in the past, Wet Seal also endured a difficult stretch in , which led to the dismissal of Bronstein as CEO.

Teitelbaum replaced her on an interim basis. Whitford, the former worldwide president of Disney Stores. In the meantime, the unit Suzy Shier chain was put on the block. A buyer was found in YM Inc. Hindering the transaction, however, was a probe launched by Canada's federal competition bureau, which charged that Suzy Shier had used misleading "regular" prices in order to convince consumers they were getting a better bargain.

Teitelbaum told the Toronto Star that the company felt the matter was holding up the sale of the chain, adding, "It was obvious there was no way YM or anyone else was going to buy a Canadian retailer that had an ongoing investigation with the bureau hanging over its head. Establishing a presence was imperative in achieving the goal of building La Senza into a true international brand.

Within the year, a store opened in Garden City, New York, as well as three more units in Massachusetts. Management was confident that it would achieve success in the United States. It had some 20 years of operational experience in the country through Wet Seal, an advantage not enjoyed by many Canadian retailers who failed to crack the market.

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